Starbucks Gets in the Juice Game

The ubiquitous coffee chain gets into the growing juice market

Starbucks has a line of fruit and vegetable juices called Evolution Fresh
Starbucks will soon offer a healthier alternative to coffee. (Photo by: Evolution Fresh)

“Juice and nutrition is no longer a fad. It’s a full-blown trend,” says Jeff Hansberry of Starbucks in USA Today, in an article about the company’s new juice business, Evolution Fresh. The first store is now open for business Bellevue, Washington, and bottled juices are available at a growing list of retailers nationwide.

Flavors are plentiful—Sweet Greens features lime, lemon, apple, and parsley to cut the intense flavors of wheatgrass and spinach, among other ingredients. It will be interesting to compare to Naked Juice’s Green Machine, which pairs spirulina and a host of other greens with apple, pineapple and other fruits.

It looks like a few of the Evolution Fresh flavors are organic (such as an Organic Ginger Limeade)—until they’re all organic, we’ll consider them a second-best alternative. It’s also not clear whether they use local produce. Still, it’s tremendously encouraging to see a company as ubiquitous and successful as Starbucks getting in the fresh juice game; we hope it gets more Americans drinking juice and infusing their bodies with health-boosting nutrients.

(If you’re interested in learning to make your own juice, check out Crazy Sexy Juices & Succulent Smoothies by Kris Carr.)

Do you drink fresh juice? If you make your own, please share your favorite recipe, or let us know your favorite juice bar/ brand. In NYC, we’re partial to One Lucky Duck.

Images courtesy of Evolution Fresh.