Mission

Clean Plates: Clean Food. Clean Body. Clean Planet.

We believe–and know–that healthy and delicious are not mutually exclusive. In fact, food tastes best when it’s loaded with nutrients, sustainably produced, and lovingly and artfully prepared. The quality of ingredients is what matters most, whether you’re a carnivore, a vegan, or somewhere in between.

We also believe that small steps lead to big changes. Our daily food choices operate according to similar principles, as we build up our health resources. That means every meal offers an opportunity to better your life—and that of the planet. With this foundation, we offer the following five universal Clean Plates’ guidelines, or precepts:


  1. Embrace Bio-Individuality: Every body is different, which means there’s more than one right way to eat. One person might thrive as a carnivore, another as a vegan. Some bodies tolerate gluten or dairy, while others don’t. Embracing healthier eating means finding the way of eating that makes your body thrive.
  2. Choose Real Food: The overwhelming majority of your diet should consist of natural, high-quality and whole foods, in other words, food that comes from nature, not factories. If you can picture a particular food item growing on a branch or sprouting in a field, then chances are, it’s “real.” If you can’t pronounce an ingredient, chances are it’s not. (Except for quinoa—we still forget how to pronounce it sometimes.)
  3. Eat More Plants: Plants are the most nutrient-dense food source and everyone would be better off if they ate more of them. When possible, choose local, organic vegetables (especially leafy greens), fruits, nuts and seeds, because they suffer less nutrient loss than their long-distance counterparts, while reaping the benefits of nutrient-rich, organic soils.
  4. If You Eat Meat, Know the Source: If you choose to eat animal products consume only high-quality and sustainably raised animals (ideally pasture-raised and grass- fed, but at least hormone and antibiotic-free), and do so in moderation, so you’re eating smaller portions with less frequency. Your body, and the earth, will thank you.
  5. Reduce Toxins: To feel better immediately, simply reduce your intake of artificial, chemical-laden, processed foods as well as sugar, caffeine and alcohol. (Although there’s nothing wrong with a glass of red wine!) Great food starts with great ingredients — it’s as simple as that. From organic produce to animals raised without antibiotics or hormones, non-GMO products and restaurants with the Clean Plates seal of approval demonstrate a consistent commitment to using the highest-quality ingredients available.