Ad executive turned health advocate Sid Lerner founded the Meatless Monday nonprofit initiative as a part of the Johns Hopkins’ Bloomberg School of Public Health. The goal? To reduce meat consumption by 15% and improve personal and planet health – simply by eliminating meat each Monday. Restaurants have taken this initiative to heart, some even offering special Meatless Monday menus every week. However, this is no fad; NYC celebrity chefs aren’t the only ones promoting this campaign. Baltimore school cafeterias are in their second year of Meatless Mondays, and universities from Kentucky to California have also endorsed the program. A surprising fact: Lerner isn’t a vegetarian; he just figures that better health for all can be had by eating a bit less meat.
Find out more about the Meatless Mondays movement here. What do you think about Meatless Mondays? Will you participate?