Mission

We all know that eating more whole, plant-based, nutrient-dense foods is the foundation of good health. But that doesn’t mean you have to give up eating a burger or having a glass of wine with dinner. Nor does it mean spending loads of money at a high-end grocery store or a crazy amount of time in the kitchen. Eating well isn’t a sacrifice. Better health improves every aspect of your life.


“A brilliant and easy way to eat healthy.”
– Jamie Oliver, Celebrity Chef


At Clean Plates, we believe in progress over perfection, and our goal is to make it easy to discover the foods, habits, and practical choices that work best for YOU. Once you know what works best, eating well (and living well) becomes effortless, sustainable, and yep – enjoyable.

Better Health Shouldn’t Be Work

Join our community of 500k+ Clean Plates readers and discover
the solutions that work best for you and your body.

Daily food choices can fundamentally change your life (and the planet) for the better. But if eating well isn’t delicious, convenient, and budget-friendly, you won’t keep it up (we wouldn’t either). To help with that, we’ve come up with the Five Secrets to Optimal Health:

  1. Bioindividuality: Everyone is unique and why no single diet will work for every person.
  2. Quality Over Quantity: Counting calories does not work.
  3. Plant-Based Foods: BUT you don’t HAVE to be “vegan” or “vegetarian” to be healthy.
  4. Smart Food Choices: Eat healthier without sacrificing the foods you love.
  5. Mindset: A dysfunctional relationship to food impacts your overall health.

Meet Jared Koch, Clean Plates’ Founder


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After a successful career in business, Jared decided to shift his life’s purpose and founded Clean Plates in 2009. His passion was to create a resource that would help others live a more conscious, healthier lifestyle, and feel their best every single day.

Jared graduated premed from the University of Michigan, Ann Arbor, and is a nutritional consultant and health coach certified by the Teacher’s College of Columbia University, the Global Institute for Alternative Medicine.

Endorsed By Leading Experts & Celebrities


Deepak Chopra, M.D.

Deepak Chopra, M.D.

"Jared's nutritional advice in Clean Plates has the power to transform your individual health and our collective well-being."

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Oprah Winfrey

"Jared Koch and Jill Silverman Hough, co-authors of The Clean Plates Cookbook, are experts at using produce and other intrinsically healthy ingredients in ingenious ways."

Mark Hyman, M.D.

Mark Hyman, M.D.

"Whether you want to stay trim or re-boot your eating habits entirely, Jared Koch's expert nutritional advice makes eating well simple and delicious."