Our Team

Jared Koch

Founder & President: Jared Koch

Jared graduated premed from the University of Michigan, Ann Arbor, and is a nutritional consultant and health coach certified by the Teachers’ College of Columbia University, the Global Institute for Alternative Medicine and the Institute for Integrative Nutrition.

After a very successful business career, Jared founded Clean Plates in 2009. Jared is an industry thought leader and speaks frequently on the topic of nutrition and wellness at such organizations as Google, Bank of America, Sony, WellPoint, Merrill Lynch, MTV and Time Warner. He has also appeared on such shows as Access Hollywood, Today in New York, and Good Day LA.

Jared believes in offering individuals and groups that are committed to living a more conscious, healthier lifestyle the education, inspiration, resources, and support to be able to do so. He is the happy father of a beautiful baby girl.

William Brady

CEO: William Brady

Bill joined Clean Plates in 2014 to build on our company’s strong foundation, scaling the company in terms of audience and products, and building a financially sound company that fulfills our mission of “Clean Food. Clean Body. Clean Planet.”

Prior to Clean Plates, Bill was CEO of Progeny Solar, an international green energy company. Bill has scaled high-growth companies in multiple industries across 3 continents. He currently serves on the Board of Directors of Seeding Labs, a Harvard-founded international organization, and serves as Senior Advisor to the CEO of Emergis Global Capital Advisors.

Bill received his MBA from the Wharton School at the University of Pennsylvania, and holds a Bachelor of Science degree in business from the University of Southern California. He is the joyful father to two beautiful girls.

Tanya Steel

Editorial Director: Tanya Steel

Tanya is a longtime food journalist. Formerly Editorial Director of Epicurious, Gourmet Live, and Gourmet.com, Tanya joined Clean Plates in 2016.

She is also the Award Director for the Julia Child Award, and conceiver of the annual Healthy Lunchtime Challenge & Kids’ “State Dinner” with First Lady Michelle Obama, now in its 5th year at the White House.

Formerly, she was an editor at Bon Appetit and Food & Wine, and has written for many publications, including The New York Times. She has authored two cookbooks, the award-winning Real Food for Healthy Kids, and The New York Times’ bestseller, The Epicurious Cookbook. Her third book, tentatively titled Eat The Past: A History of Food for Kids, will be published by National Geographic Kids in 2018.

Tanya won a James Beard Award for Journalism, and was inducted into the Digital Hall of Fame. With the help of a talented team, she has won dozens of awards including Webbys, ASMEs, James Beards, and an Emmy. She is the exhausted but proud mother of teenage twin boys. 

Jill Cromwell

Vice President, Sales: Jill Cromwell-Wang

Jill joined Clean Plates in 2016 to build our network of advertising partners by crafting custom ideas to create dynamic online programs and offline experiences.

She comes with a wealth of experience within the industry and knowledge of the wellness space, having spent the last two years as Advertising Director at Well+Good where she was instrumental in building their advertising platform and acquiring numerous new business accounts including but not limited to Target, EVEN Hotels, PepsiCo, Anne Taylor, CHANEL, Pulse Association, Vega, Campbell’s, siggis and Estee Lauder.

Prior to Well+Good, Jill was a successful Integrated Account Executive at Rodale for four years working on Runner’s World, Running Times and Bicycling (and their Sales Person of the Year in 2011) selling print, digital and events. Jill was responsible for selling three of the four sponsors of Runner’s World first (and inaugural) signature event—The Runner’s World Half and Festival— to Nestle Waters, belVita and, by implementing a dog run into the event schedule, Eukanuba. Jill’s speciality is consultative selling and creating custom advertising solutions for her clients.

Jill holds a Bachelor’s degree in Psychology from Rutgers University and is a certified spin instructor and personal trainer. She is the proud, exhausted and overjoyed mother of a sweet baby girl.

Michelle Giove

Production Manager: Michelle Giove

Michelle is a graduate of Washington University in St. Louis where she studied Film and Media and Psychology. Clean Plates is her first job in the media world and she handles all of the production of the newsletters, website, and more.

Beth Lipton

Contributing Editor: Beth Lipton

Beth Lipton is a food editor, writer, natural-foods chef, recipe developer, and health coach. She is the food director for Health magazine and the author of two cookbooks, Peaches (published by Short Stack Editions) and You Made That Dessert? (published by Globe Pequot). She’s a graduate of the chef training program at Natural Gourmet Institute and the health coach training program at the Institute for Integrative Nutrition, and she holds a BA in print journalism from the University of Southern California. Her writing and recipes have appeared in Travel + Leisure, People and Time.

Beth is also the resident chef at Middleberg Nutrition, a NYC wellness practice, where she teaches one-on-one and group cooking classes. Her specialty is making fresh, healthy, energizing food taste delicious without hours in the kitchen. Learn more at BethLipton.com. Most importantly, she’s a proud mama to a precocious and hilarious school-age daughter.